Seven Penny Creative logo

When a story achieves its full potential, it resonates with every listener, and alters their perceptions forever.

A person walking barefoot through a hallway with a forest scene projected on the walls, creating the illusion of walking through a forest at sunset. Nike Flyknit Nature Amplified activation.
Band performing at a Metallica fan experience event with a drummer, two guitarists, and a woman singing, on stage with a Metallica sign and a live concert background. Metallica experience at Dreamforce.

As we experience stories together, impact and meaning become magnified, and through our collective journey  we discover what truly connects us.

A man wearing a virtual reality headset and holding VR controllers in an indoor virtual reality arcade, with colorful neon lights and a backdrop of another person playing VR in the background.

This is the power of immersive environments - their magic comes through crafting the intangible to make it unforgettable.

Welcome to Seven Penny Creative

Come Explore the Possibilities

Seven Penny Creative was born from a simple belief: the best experiences are the ones we’ve never come across before. With roots in live entertainment and theatrical design, we've spent nearly 20 years inventing interactive spaces for top tier brands, famous festivals, and events across the world stage. Today, we specialize in dreaming up and crafting immersive environments that turn audiences into story participants - creating moments that don't just capture attention, but transform bespoke spaces into lasting memories.

Guitar Hero Live product launch NYC

Work with us to transform your message into an immersive reality that makes your audience smile big!

Three young women dressed in festive, kawaii-style outfits with holiday-themed accessories, playing tabletop games and smiling at the table. Hello Kitty Con Target activation.

Crafting concepts

Iterating ideas

Developing designs

Inventing interactives…

We live for this stuff!

Two people on a nature-themed stage, one looking through binoculars and the other shielding their eyes, with a large scenic backdrop of trees and mountains.

Ready to create something incredible with us? Keep exploring our projects / capabilities, and reach out to start the ideas flowing! 

Let's make some crazy $h*t together.