October 2014 - Los Angeles, CA

Client:  Target / Sanrio

Production Design Director

- concept development, presentation art, design development, project management, music composition, location art director

As the top line sponsor of Sanrio's first Hello Kitty Con, Target hoped to achieve a high-profile presence within the event that embraced the two brands' long involvement.  In response we developed a character-driven interior concept rich with interactive entertainment highlighting Hello Kitty's 40th anniversary products.  The activation includes unique upright video games, carnival attractions and prizes, interactive music and animation stations, and  automated photo booths.