Summer 2015 - New York, NY

Client:  Bacardi, USA

Studio:  Magnetic

Scenic Designer/Architect

- concept development, presentation art, design development

As part of a 2015 media campaign to boost its US market placement, Bacardi Rum sponsored a series of popup events around the country.  The Rolling House Party’s iconic facade and truck served as the gateway into an immersive brand experience. In addition to multiple DJs and lounge locations inside the event, several interactive vignettes were utilized throughout the space, supplying themed surprise moments that amplified the Bacardi brand message.  The finished structure and event space was showcased in several cities around the U.S. in October-November of 2015, and hosted events for hundreds of VIP guests, brand ambassadors, and media influencers.