Winter 2016 - New York, NY
Client: Nike NYC
Studio: Sub Rosa
Concept Architect
- concept development, presentation art, design development
This broad-spectrum public space was conceived as a functional hub for all of Nike's NYC events through the spring and summer. Built entirely from repurposed shipping containers, the design includes a tech-fitness center, interactive classrooms, retail moments, café and juice bar, a basketball tournament pavilion, integrated jogging trail, and a multistory event center.
December 2022 - New York, NY
Client: Meta
Studio: Deeplocal
Design Development Team Lead
- design direction, engineering art, design development
Meta VR hosted this holiday pop-up shop on the busy streets of midtown Manhattan. Each immersive space created a street-facing spectacular event, allowing passers-by to share in the player’s VR experience.
March 2022 - Austin, TX
Client: Doodles / Shopify
Studio: Deeplocal
Design Developer
- concept development, presentation art, design development
Shopify hosted this retail/prize giveaway space as an offshoot of the Doodles event space at SXSW 2022. NFT owners were rewarded with interactive display automations and surprise gift deliveries.
July 2022 - Des Moines, IA
Client: Google / 4H of America
Studio: Deeplocal
Design Development
- concept development, presentation art, design development
Google Coding teamed up with 4H Clubs of America at the Iowa State Fair, producing a series of interactive stations that combined coding tuition with classic console gaming.
Winter 2015 - Brooklyn, NY
Client: Intel
Studio: Patten Studio
Concept Artist/Environmental Designer
- concept development, presentation art, design development
These concepts were put forward as thought starters for Intel's upcoming CES brand presence. The space would highlight Intel's story while demonstrating at every turn the real-world possibilities of its key product's processing power. Each design incorporates several interactive game options and responsive spatial effects.
Summer 2015 - New York, NY
Client: Bacardi, USA
Studio: Magnetic
Scenic Designer/Architect
- concept development, presentation art, design development
As part of a 2015 media campaign to boost its US market placement, Bacardi Rum sponsored a series of popup events around the country. The Rolling House Party’s iconic facade and truck served as the gateway into an immersive brand experience. In addition to multiple DJs and lounge locations inside the event, several interactive vignettes were utilized throughout the space, supplying themed surprise moments that amplified the Bacardi brand message. The finished structure and event space was showcased in several cities around the U.S. in October-November of 2015, and hosted events for hundreds of VIP guests, brand ambassadors, and media influencers.
October 2014 - Los Angeles, CA
Client: Target / Sanrio
Production Design Director
- concept development, presentation art, design development, project management, music composition, location art director
As the top line sponsor of Sanrio's first Hello Kitty Con, Target hoped to achieve a high-profile presence within the event that embraced the two brands' long involvement. In response we developed a character-driven interior concept rich with interactive entertainment highlighting Hello Kitty's 40th anniversary products. The activation includes unique upright video games, carnival attractions and prizes, interactive music and animation stations, and automated photo booths.
June 2014 - San Francisco, CA
Client: GE Aviation
Production Design Director
The initial request for the GE Solid Conference installation centered around a large scale interactive aviation element and the aligned program media. Given the strict height and depth limitations of the space, the two parameters were combined into a single walk-through experience. A full scale jet engine graphic was expanded dimensionally and lit to expose the machine's interior layouts. The engine cowl form creates a dynamic corridor to house the interactive media stations.
September 2013 - New York, NY
Client: Nike
Production Design Director
For its Hyperfeel product launch, Nike commissioned a high-profile interactive arts installation. The resulting design collaboration launched on the streets of NYC during fashion week. The exhibition was housed in a temporary structure, and visitors were invited to walk barefoot through a variety of experience-rich reactive corridors. Guests' brain functions were monitored during the exhibit and translated into digital media.
May 2013 - New Brunswick, NJ
Client: Johnson & Johnson
Concept Designer / Presentation Artist
April 2014 - Shanghai, China
Client: Infiniti Motors
Concept Designer / Presentation Artist
